A Brand Built to Speak for Itself
Yough
How do you take yogurt dough from niche idea to national shelves?
You give it a name, a look, and a personality that pops. Yough! is a playful, better-for-you brand built around a surprising twist: a yogurt-based dough. They came to us with a great idea and a clean product — and we helped them bring it to life. From brand messaging to packaging design, we built an identity that felt fresh, fun, and full of personality — healthy without being holier-than-thou. The result? A launch-ready brand with custom illustrations, approachable copy, and an ownable look that turned heads and opened doors.
Branding + Identity
Packaging Design
Messaging Support
Character Design + Illustration
Marketing Materials
Web Design
Social + Newsletters
Merch
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Packaging Design
Healthy, But Make It Fun
We designed the packaging for Yough, blending bold illustrations with craveable cues and a color system that brought the brand’s personality to life on shelf. The goal: disrupt the sea of beige health brands with something bright, punchy, and unforgettable.
Visual Identity + Ecomm
The Power of Play
We built an identity and e-commerce experience that balanced feel-good health cues with youthful charm. The custom wordmark, illustration style, and site design came together to create a look that felt wholesome and exciting — like the product itself.
Messaging
A Voice Worth Cheering For
From product copy to tagline territory, we created a messaging system that was clear, energetic, and undeniably “Yough!” The voice is approachable, confident, and never too self-serious — designed to connect with parents, kids, and snack-lovers alike.
