Designing Wall Street’s Biggest Stage

Sohn Investment Conference

How do you keep Wall Street’s premier investment conference as powerful as its purpose?

You reimagine every detail. For nearly a decade, Marine Lane has partnered with the Sohn Conference Foundation, which has convened top investors for 30 years to share market-moving ideas and raise over $100M for pediatric cancer research. Broadcast live on CNBC, the 30th anniversary conference featured a refreshed identity system spanning stage design, 45+ digital screen animations, signage, and more — engaging 1,500+ attendees and amplifying the cause at the heart of the event.

Global Identity System

Event Branding

Environmental Design

Sponsorship + Marketing Materials

Stage Design + Screen Animations

Social Media Support

Merch + Award Design

Anniversary Branding

A Bold Mark for a Milestone

A Bold Mark for a Milestone To celebrate Sohn’s 30th anniversary in 2025, we created a custom logo lockup and a suite of illustrations that fused Wall Street, New York City, and Sohn’s mission. Rolled out across merchandise, digital platforms, and environmental branding, the system gave the milestone a vibrant, celebratory, and modern visual language.

Stage & Environmental Design

An Immersive Setting for Market-Moving Ideas

We fully transformed Jazz at Lincoln Center — from layered walls and motion graphics to branded screens and environmental design — turning the venue into Wall Street’s biggest stage that elevated world-class speakers and brought Sohn’s mission to life.

In Their Words

“Marine Lane has been a trusted partner for more than a decade, constantly raising the bar with each Sohn Conference. They understand that when you're hosting Wall Street's top investors and broadcasting live, every detail matters — and they’ve been instrumental in helping us deliver an experience that matches the caliber of voices on our stage. It’s a pleasure to collaborate with a team that truly understands our mission.”

— Evan Sohn, Co-Founder

Sponsorship Programming

Scaling the Conference Experience

Six new sponsors introduced dedicated programming that extended the conference throughout Jazz at Lincoln Center. Branded stages, signage, merchandise, and environmental graphics turned sponsorships into immersive experiences — transforming the event into something bigger, more valuable, and more impactful for Sohn’s mission.