Branding the Future of Clean Air
Cormetech
How do you turn 30+ years of quiet impact into visible authority?
You tell the story and make it impossible to ignore. For decades, Cormetech’s breakthrough emissions control tech has powered clean air worldwide. But as a tier-two supplier, their impact had little visibility among executives shaping the industry. We helped them step out from behind the curtain — crafting a modernized identity, strategic narrative, digital presence, and a bold campaign that put their leadership on display.
The result? A dramatic leap in visibility and credibility among decision makers proven by 20x surge in social engagement.
Messaging
Branding
Logo Design
Website
Art Direction
Digital Catalog & Typography
Product Naming
Branding, Identity & Positioning
From Supplier to Leader
To shift perception from a behind-the-scenes supplier to a visible leader in clean energy, we refreshed Cormetech’s logo and identity system and built a messaging toolkit to help leadership communicate value beyond engineering details.
In Their Words
“We spent decades doing the work. But we never invested in telling our story—that all changed when we partnered with Marine Lane. Within three months, they drove our market visibility up 20x. But what sets them apart isn’t just the numbers. They are a dynamic group of strategic thinkers that act as a genuine extension of my team. They understand our vision and execute with the urgency of owners.”
— Patricia Martinez, CEO of Cormetech
What Our Clients Say
We spent decades doing the work. But we never invested in telling our story—that all changed when we partnered with Marine Lane. Within three months, they drove our market visibility up 20x. But what sets them apart isn’t just the numbers. They are a dynamic group of strategic thinkers that act as a genuine extension of my team. They understand our vision and execute with the urgency of owners.
— Patricia Martinez, CEO of Cormetech
We spent decades doing the work. But we never invested in telling our story—that all changed when we partnered with Marine Lane. Within three months, they drove our market visibility up 20x. But what sets them apart isn’t just the numbers. They are a dynamic group of strategic thinkers that act as a genuine extension of my team. They understand our vision and execute with the urgency of owners.
— Patricia Martinez, CEO of Cormetech
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Storytelling Assets
Proof of Scale and Culture
We produced photo and video assets across facilities, capturing manufacturing scale, employee pride, and technology leadership — giving Cormetech authentic content to power campaigns, presentations, and media outreach with authenticity and impact.
Website Overhaul
Turning Visibility into Credibility
We rebuilt Cormetech’s website from the ground up with new content, UI/UX, and messaging aligned to their mission and product lines. The modernized site positioned the company as a competitive player and ensured decision-makers encountered a brand that projected authority online.
Digital Campaign: We Clean Up the Cloud
168k Impressions
And Counting.
To reach targeted C-suite and industry influencers, we launched a digital ad campaign linking Cormetech’s solutions to the massive energy demands of U.S. data centers. In six weeks, the We Clean Up the Cloud campaign generated 168,000+ impressions and a 20x increase in visibility — significantly expanding awareness with the audiences that mattered most.
